The Sparkling Story of Coca-Cola will delight all those who would like to know the origins of the world's favorite soft drink and see many delightful early examples of advertising and promotional materials. One of my favorite museums with a commercial focus is the Coca-Cola Museum in Atlanta. I was prepared to be disappointed with this book, assuming that it would have less material that I found at the museum. Instead, I found The Sparking Story of Coca-Cola to be much more detailed, easier to follow and with higher quality graphics than in the museum.